Akamai Marketing

FEBRUARY 21, 2012

I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media. What is the ROI of silence?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. I’m really proud of the ROI model I’ve developed for use with my clients. I’ve also added my slides for measurement and ROI. I’ve added the slide show here for your review.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. .” ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. Well, its certainly not impossible.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JULY 28, 2011

According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. The paid version is well worth it for particular campaigns.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 1, 2011

In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 161

ROI Social Media CPC Metrics 161