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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Social

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. So, YouTube has a big task keeping content engaging.

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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, of course, YouTube has to be a significant part of the brand’s social media presence. The brand primarily posts stop-motion animations as commercials on its YouTube channel with its 646,000 subscribers. What makes Airbnb’s social media strategy successful? Visuals play a crucial role in Airbnb’s appeal.