Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t.

Analytics 104

Analytics Twitter Tools Strategy 104

Pam Moore

NOVEMBER 14, 2017

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? In this 30 minute podcast you will learn: .

ROI 164

ROI Social Media How To Marketing 164

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid Social Media Strategies for B2B. Open a Library.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter. 15 tips to zoom results using Twitter for business.

Authentication 111

Authentication Strategy Brands Twitter 111

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. A3: Dancing around ROI. Start dancing WITH ROI.

ROI 154

ROI Social Media Syndication Collaboration 154

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Once you’ve rounded up some common industry metrics, integrate these measurement strategies into your own business plan.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 24, 2024

The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Besides the main profile, Airbnb Help is the brand’s dedicated Twitter page to offer customer assistance. What makes Airbnb’s social media strategy successful? So, it’s clear that the brand’s social media strategy is working phenomenally.

Communities 59

Communities Social Media Strategy UGC 59

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Are you seeking ways to effectively target new audiences and expand your presence? Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Once you’ve rounded up some common industry metrics, integrate these measurement strategies into your own business plan.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Give us a shout and let's get to work!

ROI 78

ROI Strategy How To Marketing 78

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Firebelly

FEBRUARY 23, 2012

You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Test and build strategy. Most organizations are fearful of social media because they haven’t spent the necessary time to build social into their overall strategy. Plain and simple.

ROI 244

ROI Engagement Training Exercises 244

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . How to get from strategy to plan to execution to measurable results.

Social Media 164

Social Media Strategy How To Training 164

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

MAY 11, 2021

Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). 6 social media optimization strategies you should totally try. For example, check out Oatly’s homepage… …and how their Twitter and Instagram reflect similar messaging, creatives and branding. Now, onto the good stuff!

Social Media 132

Social Media Strategy Engagement Hashtag 132

Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! Guest Post by Kathy Vaske. You aren’t a computer program.

Strategy 175

Strategy Energy Small Business System 175

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

Strategy 86

Strategy How To Training ROI 86

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367

Marketing Syndication Adwords News 367

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy. Or a Google + strategy.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy. Or a Facebook strategy.

Social Media 165

Social Media Strategy Alltop ROI 165

Devumi

DECEMBER 29, 2016

This is why it is often recommended as part of your business’ overall promotional strategy. The post How To Keep Track Of Your Video Marketing ROI: Profitable Online Video appeared first on Devumi. With it, you are able to reach out to more people and provide more information than other marketing methods.

ROI 110

ROI Video How To Marketing 110

Buffer Social

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy. Guest post by Samantha Waites. Source: Pixabay. Know your target audience.

Social Media 205

Social Media Tips Metrics B2B 205

The Social Media Incubator

JULY 19, 2013

It should be looked at as a tool and component of your overall business strategy, not a standalone strategy. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. However, that statement couldn’t be further from the truth.

Social Media 147

Social Media Strategy Campaign ROI 147

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

Conversation 113

Conversation Tips Twitter ROI 113

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.

eBook 78

eBook Questions Strategy Template 78

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. A complete look at social ROI and spend. Agency life, simplified. What’s next.

Strategy 97

Strategy Aggregator Overview ROI 97

Pam Moore

SEPTEMBER 6, 2017

At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . The better you know your audience and can develop a plan and strategy to reach, inspire, connect with and serve them, the better your results will be. 6 Essential steps to develop a social media strategy & plan for success.

Social Media 162

Social Media Strategy How To Training 162

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Waxing UnLyrical

FEBRUARY 13, 2013

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there. And on Q5 (what PR pros *must* start doing when it comes to measurement): A5: Map back to business strategy.

Strategy 188

Strategy Aggregator Consultant Flickr 188