Waxing UnLyrical

FEBRUARY 2, 2015

Why: “I think of social media measurement as a continuum of measures,” says Kami Huyse in this still relevant post that outlines the basics to an A+ measurement strategy. The ROI of Social Media: A Retrospective. AVEs don’t measure PR. Here’s why. ” 5.

Metrics 100

Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

OCTOBER 5, 2015

The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Marketing Mythology: The ROI of Storytelling. Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content.

Proposal 100

Proposal ROI Consultant Journal 100

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. So how do you attribute ROI to your efforts? A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy. Visual content boosts social engagement.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

MARCH 14, 2012

I want to grab these people and tell them about a wonderful place where goals and strategy hold hands and make sweet, sweet ROI together. I don’t say these things, of course. But I think them and that’s just as bad. Denting those “mailboxes,” I am.

Compete 168

Compete Hotels Flickr Training 168

Waxing UnLyrical

JANUARY 4, 2016

7 Strategies To Help Build The Perfect Blog For Your Business. Why: “The perfect blog is an ideal, one whose requirements shift with trends and demographics,” says Steve Olenski as he explains why “those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.”

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WordPress Consultant Hosting ROI 100

Waxing UnLyrical

MARCH 28, 2017

Next, they discussed “perfect” measurement strategy—what it is, how to go about it, and whether perfection is attainable: A2: Key is that whomever is asking for #measurePR is aligned with how it’s ACTUALLY being measured. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. You’ll then use these links as opposed to generic bit.ly

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

JULY 29, 2016

She may tell you it’s “ROI blah blah blah” whatever. You can bet that’s what she’ll keep bringing up in strategy meetings. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization.

Metrics 100

Metrics Organization Banking Meeting 100

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Did the question of “ROI&# ever come up when you were discussing the strategy with the client?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 28, 2010

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. telling that story for you.

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

DECEMBER 18, 2012

It is only when you start measuring the right things to inform your decision making and strategy that you have a hope in Hades of reaching your goals. It brings a different perspective to influence measurement and how “free agents are nonprofits’ uber-influentials.” The appendices are chockfull of checklists and tools.

Case Study 208

Case Study Consultant Buy Study 208

Waxing UnLyrical

NOVEMBER 10, 2010

The unexpected are the intangible rewards beyond ROI, that these networks are so supportive and helpful. I genuinely enjoy meeting new people and finding out about them; so for me its not a "strategy," its just what I do. So the strategy to build relationships and a readership is important. if that makes sense?

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 9, 2018

So why should you consider changing up your content strategy ? So are you ready to consider implementing an Intelligent Content Strategy? Today, she is setting a new standard for delivering high-ROI consistency in marketing. The more structure you put into content the freer it will become.”. It’s early yet.

Content 181

Content Module Metadata Case Study 181

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. There are phenomenal ROIs of content marketing. Guest Post by Alma Causey. It’s an essential aspect of today’s digital marketing landscape.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

AUGUST 12, 2015

For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective. Sales metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. So what’s the ROI? Having a good one, and telling it well through your integrated PESO model-driven strategy, is only effective if we measure the results. Are you incorporating what you’re learning into your nonprofit storytelling strategy?

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

DECEMBER 20, 2018

But if you view it as an investment, and one in which you intend to get a benefit and great ROI, you’ll do so! Now about that: If you only view professional development as an expense, you’ll be less inclined to do it, and that would be a shame.

Consultant 213

Consultant CPC Training Skills 213