Social Media Strategery

MARCH 8, 2020

ROI – Although a relatively small part of an overall marketing budget, PR represents one of the strongest dollar-for-dollar investments a brand can make, and helps make the overall marketing investment to work harder. This creates brand preference that drives the upper funnel and positive business impacts.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

MAY 6, 2010

What’s the ROI of doing this? While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. community who have experienced similar frustrations.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

MARCH 2, 2009

When talking with a middle manager or project manager, I’ll typically start by focusing on the tools themselves, rather than on the overarching strategies, like I would do with senior leadership. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

NOVEMBER 16, 2008

a Strategy Guide ;&# Don Burke, Intellipedia Doyen ; Art Fritzson, one of Booz Allen’s Vice Presidents ; and Grant McLaughlin, Principal at Booz Allen. The ROI of Web 2.0 Amy brought up a great slide (on the right) on the ROI of social media. Development Social Media Booz Allen Panel Discusses Enterprise 2.0 enterprise 2.0/social

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

Social Media Strategery

DECEMBER 5, 2020

The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. Budgets will not only shift back toward performance marketing, consumer marketing, social media advertising and other ROI-driven activities, they may even increase to compensate for time spent out of market.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

APRIL 17, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. I’m one of the leads for our social media/Government 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

MAY 26, 2009

You don’t like change, and you’re probably the one who’s pushing to see metrics and ROI of social media. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. I’m one of the leads for our social media/Government 2.0

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Gov 2.0 Types Meme Social Media 94