Sherrilynne Starkie

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR.

Content 243
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR.

Content 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 367
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What is Earned Media?

Sherrilynne Starkie

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Interested in learning how to power your digital marketing by adding earned media strategies and tactics? It’s a framework, sometimes known as the PESO model. Contact Me!

Fashion 409
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How social media transformed PR

Sherrilynne Starkie

Other key findings: 27% reported social media was a core element of communications strategies. PR has transformed from the relentless pursuit of column inches into a strategic business discipline that consistently delivers measurable ROI. 3% said social media had little or no value. hours per week on social media. Digital PR Skills.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). The content calendar is a crucial part of a smart strategy. Need to sharpen your content marketing strategy and programs? Be specific when setting goals.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 195