Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. A simple strategy is to address the problem that your company solves, give some basic advice and an action step that people can use right away.

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Social Media ROI Newsletter Campaign 113

Josh S Peters

MARCH 19, 2013

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. Which Content Marketing Tactics Get the Best ROI? It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually. Lots and lots (and lots) of people struggle with this. via eMarketer.

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Google Reader Wikipedia Analytics Google 149

Josh S Peters

AUGUST 21, 2009

TwittFaced is a guide to social media that covers tools, tips, basic strategy, ROI, and have walk throughs, in depth information, and network descriptions to help individuals, professionals, small biz, mid sized biz, large corporations, and anyone else understand and make the most of their social media use.

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Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.

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Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment!

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CoTweet CoTweet Microblogging Twitter 110

Josh S Peters

JANUARY 21, 2010

It hasn’t been announced yet but after being contacted by the person coordinating the event it’s a great idea to change the day of the Social Media Strategy workshop. Anyone who signed up will be refunded and I’ll get the new sate squared away ASAP.

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Josh S Peters

AUGUST 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , Strategy » What do you think of when you hear Social Media? Written on August 20, 2009 by Josh Peters in Social Media , Strategy 0 Comments - Leave a comment! What do you think of when you hear Social Media?

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Josh S Peters

MARCH 14, 2011

Or I can put on a movie I’ve seen a million times and write strategy documentation from my couch. It can’t be quantified on a spreadsheet, it can’t be placed on a quarterly financial review, and it can’t be used in any kind of ROI equation for investments in the work staff.

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Wireless Loyalty ROI Conference 125

Josh S Peters

OCTOBER 16, 2009

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. There is a free Twitter seminar next Tuesday the 20th being put on by myself, Sharon Hayes , and Joshua Denney to give insight into our new project BrandedTweets.

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Josh S Peters

FEBRUARY 16, 2009

in Internet Marketing my time is going to be a little sparse, but then while getting frustrated with some people who were confusing strategies with tactics I had an idea. As I’ve said while I’m finishing my Masters cert. Everyone can benefit from learning the basics of internet marketing.

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Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. For Twitter you might need to use Co-Tweet or segment your Twitter strategy and have separate accounts for each. Social media is a long haul strategy and needs to be treated as such. Good points.

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Campaign Social Media Brands Marketing 113

Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

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ROI Social Media Review Case Study 153

Josh S Peters

APRIL 21, 2009

Josh Peters you're welcome, glad you liked it :) derekshowerman [link] / We just finished our Social Media Strategy eBook. Thank you for sharing. Feel free to download for free and share as you like. Would love to hear from you with feedback. :) Roger Kondrat Very cool Josh. I was very excited to learn about this book from Jacob.

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Josh S Peters

JANUARY 23, 2009

FaceBook as over 150 million users and it’s growing!

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Josh S Peters

JUNE 15, 2011

With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. Which really is the point.

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ROI Social Media Review Case Study 105

Josh S Peters

JANUARY 20, 2010

Tweet This Post Written by Josh Peters « Previous Post Next Post » blog comments powered by Disqus Sign up for my monthly newsletter, the Social Media Launchpad Contact Email: shua @ shuaism dot comPhone: 801 448 9136 Search Shuaism Lijit Search Popular Posts 50+ Ways to search Twitter All of Seth Godins free ebooks in one place Integrating (..)

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Training Social Media Lijit Class 100

Josh S Peters

FEBRUARY 15, 2010

Get on paper (well a google, open office, word or other doc anyways) what your strategy is. After you audit, the next thing to do is… Plan your online and offline marketing campaign integration Never underestimate the power of sitting down and planning it all out. Take some time here and look at the best way to approach each side.

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Social Media Marketing Patterns Lijit 119

Josh S Peters

NOVEMBER 3, 2009

Following in the hopes they will follow you back and buy your stuff is not a good strategy. Josh Peters Thanks for the comment and first let me say that I do not advocate setting up auto-follow accounts based on keywords. Then you can watch the flow and see if it's unmanageable, if there are overlapping results, etc.

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Twitter Case Study Lijit eBook 100

Josh S Peters

NOVEMBER 5, 2009

Importance of a Reaction Strategy The online world today has changed dramatically and is in a constant state of evolution. If Toyota had a reaction strategy for bad online press this would have been done and over with on day one. This is why you need to be prepared for the worst.

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Josh S Peters

NOVEMBER 23, 2009

If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool. If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool. My biggest bit of counsel when it comes to awareness campaigns: what are you going to do with the eyeballs once you have them?

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Josh S Peters

JUNE 21, 2010

When all three elements are working, they combine to create a holistic communication strategy that will help you build relationships and future customers. Erica Brown is the Director of Communications at Thanksgiving Point Institute and the Promotional Chair of the Socia l Media Club of Salt Lake City.

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Social Media Case Study Lijit eBook 159

Josh S Peters

JANUARY 4, 2010

This is where segmenting your strategies might be of some use. You can then have various departments in charge of certain types of campaigns and break up the usage and strategies. You might quickly shift gears from one type of use to another very quickly and looking at it might become a bit of a nightmare to measure.

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Social Media Lijit eBook Campaign 100

Josh S Peters

AUGUST 17, 2009

There is a strategy to these tools so you don’t look like a spammer or worse a selfish person. Also, use plugins or widgets like Add to Any or Share This to encourage others to share your content. Social bookmarking sites like Delicious , Digg , StumbleUpon , etc are also great places to submit your content to.

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