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Janet Fouts

ROI

Strategy

What was the most important thing you learned about social media this year?

Janet Fouts

DECEMBER 14, 2010

When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. All this is not ROI. You’ll be surprised at how your customers team up with you and you will get more ROI than you can show from all your reports.

Social Media

Social Media ROI Syndication System

Cool stuff I learned this week

Janet Fouts

NOVEMBER 9, 2012

Really measuring ROI. I discovered a new tool this week for measuring ROI across your social platforms, AND website traffic AND ecommerce. For small businesses this can be crippling and I doubt very much that Facebook cares about that. If big brands can pay for it then so be it. Are Google and Facebook ads resulting in real sales?

Creative Commons

Creative Commons ROI Flickr Blogger

Janet Fouts

What was the most important thing you learned about social media this year?

Cool stuff I learned this week

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