Direct Marketing Observations

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When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. What’s important?

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How do you Measure Success?

Direct Marketing Observations

Some will call this ROI and still others will simply break down these efforts as, “Here’s the money coming in, here’s the money going out and here are the expenses.”. content strategy digital marketing Marketing strategy success' Whether it is sales, leads, deals closed, online orders or prospects identified etc.,

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

What strategy? 16) Social Media ROI isn’t important. Your excuses, er reasons might look something like this: 1) You didn’t realize how much work it took. 2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 4) Stealing other peoples content was hard work.

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Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

If so, then please have a look at Olivier Blanchard ‘s deck on the basics of social media ROI. Once you have rolled through it, I think and hope your fears on the ROI issue can be put to rest. I’m not adverse to that strategy, but think that maybe 2-3 months might be just as effective. Above all stick to it.

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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? We all did something before social media. I’ve evolved and so have you.