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Dave Fleet

ROI

Strategy

47 Books For Your 2011 Reading List

Dave Fleet

JANUARY 17, 2011

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Flip the Funnel: How to Use Existing Customers to Gain New Ones – Joseph Jaffe (via @melissa_ful ).

List

List Banking Flickr ROI

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. Tags: marketing social media strategy. You build an audience, only to throw it away at the end. What do you think?

Campaign

Campaign Social Media Marketing Loyalty

Dave Fleet

47 Books For Your 2011 Reading List

Four Reasons Your Social Media Marketing Campaign Sucks

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