Akamai Marketing

NOVEMBER 13, 2012

If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. I’m really proud of the ROI model I’ve developed for use with my clients. I’ve also added my slides for measurement and ROI. I’ve added the slide show here for your review.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? You need to find them and inspire them to act. So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Why Social Media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. If you hope to measure ROI, you must first have an investment. Then we can get down to business.

ROI 194

ROI Social Media Policies Creative Commons 194