Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5

Content 163

Content Training Marketing Industry 163

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Writtent Blog

MAY 20, 2014

Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. Considering the huge ROI there is to be had with content marketing, more and more entrepreneurs & CEOs are taking the plunge to invest in a director of content for their marketing campaign.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

MAY 20, 2014

This group is extremely focused on ROI and the overall bottom line. An article or video on, say, new software options or how to optimize landing pages is likely to be ignored; after all, they have other smart people who handle those things for them. To that end, content should emphasize strategy over tactics.

Engagement 144

Engagement Content Klout Groups 144

Oktopost

OCTOBER 10, 2022

Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. Landing pages, white papers, and other sales assets can help your partners generate more leads. Social listening is a powerful tactic for today’s digital marketers. Develop Strong SEO Practices.

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. The Problem with Business Software & How Visualization Can Fix It. A white paper for Software Decision Makers.

Company 122

Company How To Case Study Mobile 122

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Remember measuring ROI.

ROI 219

ROI How To Marketing Proposal 219

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. These include gamification, internal communications and ROI-focused analytics. either directly or with their browser extension.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. These include gamification, internal communications and ROI-focused analytics. either directly or with their browser extension.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 28, 2008

Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. The rise and fall of email. The intranet becomes a leading competitive advantage. Intranet 2.0: A must-have.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Webbiquity SMM

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

OCTOBER 26, 2020

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. ROI measurement for social media activities. High-quality white paper reports generated from the platform.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

MARCH 16, 2023

Microsoft 365, a subscription for using the Microsoft software suite (Excel, PowerPoint, Word, etc) comes with Cortana, a virtual assistant that also uses Bing as a search engine. If you find one to be more cost-effective than the other, you can always shift the rest of your budget for better ROI. Say whaaat! Google wishes.)

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Mindjumpers

FEBRUARY 24, 2012

Last year, internal technology departments could force software on business units, but in today’s consumerized world, business units can adopt enterprise software, often without IT ever knowing. How to Measure Your Social Media ROI [Infographic]. Global Social Media Adoption In 2011 [White Paper].

Social Networking 258

Social Networking Report ROI Software 258

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase. List the marketing channels that have the best ROI for mining companies. Re-write this Instagram post for Twitter.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” Common ones include: Blogs. Case studies. Infographics. Generators/Calculators.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on. Be honest. .

Brands 167

Brands Tips Engagement Training 167

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. In addition, there is something called third-party data. . Segment the Audiences to Enrich. Rinse and Repeat—Data Ages Fast!

Data 120

Data B2B Process Aggregator 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Customers dont understand how software vendors work. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives?

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Furthermore the ROI of twitter is no where near as high as the ROI of a traditional advertising campaign.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). The Full Monty.

Content 135

Content Marketing Consultant Study 135

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Sometimes explanations just lend themselves to a more visual representation.”. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

DECEMBER 19, 2017

AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

APRIL 8, 2021

Todoist offers a software that helps you manage your to-do list. There’s even a section in the blog post on how the software could help with productivity. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in.

B2B 123

B2B Content Case Study Marketing 123

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. It has the highest conversion rate of all marketing channels, and it delivers the best ROI. Ask website visitors to subscribe in exchange for a newsletter, tips, eBook, white paper, checklist or any other valuable resource. Use a sign-up sheet.

Campaign 98

Campaign Marketing Discount How To 98

Viper Chill

APRIL 19, 2010

The whole of Cloud Living was created with Open Office which is free software that anybody can download. internet fax software) and I wanted to find other advertisers or strategies to get better positioned in that market. Though, I’ve heard the ROI from SU is pretty low. They’re also very easy to create. Thanks man!

Adsense 77

Adsense How To Sites Forums 77

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Security Hardware & Software. NOSes & Server Software. Software Development. White Papers. Software as a Service. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

NOVEMBER 19, 2013

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Multimedia content, including video. Services are a major component of sales. Or does it?

B2B 199

B2B Marketing Committee Cost 199