Quintly

JULY 16, 2021

In this article, we look at why and how successful marketers use video to increase their social media ROI. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns.

ROI 145

ROI Video Social Media Marketing 145

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Related articles.

ROI 290

ROI Social Media Airlines Statistics 290

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Social Media Today

APRIL 10, 2019

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.

ROI 168

ROI Social Media 168

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business. The ROI of social media management Social media is a vast and sprawling ecosystem.

ROI 101

ROI Social Media Management Team Study 101

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks.

ROI 154

ROI Marketing CPC Retail 154

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 104

ROI Influencer Marketing Survey 104

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI B2B Organization Platform 62

The Social Media Hat

JUNE 24, 2019

Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money.

ROI 126

ROI Social Media How To 126

Quintly

APRIL 29, 2022

At the surface level, it may seem as though measuring social media ROI is a rather simple task. All you have to do is understand what you are trying to achieve in terms of revenue and then pull together the metrics that will enable you to analyze your performance, right?

ROI 98

ROI Social Media Analytics Metrics 98

Blog2Social

APRIL 5, 2024

Why are social media management apps in such high demand? Consequently, managing multiple social media profiles is essential for businesses, organizations, and individual marketers to drive better ROIs.

Social Media Management 72

Social Media Management Small Business Social Media ROI 72

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. And some marketers have even reported ROIs as high as 1000%.

ROI 52

ROI B2B Social Media How To 52

Social Media Today

JULY 7, 2018

By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact.

ROI 163

ROI Social Media Team How To 163

agora pulse

JANUARY 22, 2020

But can micro-influencers really bring in ROI? In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following. Related Post : Social Media Marketing 101. They will cost you less.

ROI 186

ROI Influencer Authentication Hashtag 186

The Social Media Hat

MARCH 16, 2022

In a game-changing announcement, social media management tool Agorapulse announced their social media ROI feature. The post Agorapulse Empowers Social Media Managers to #ProveSocialROI appeared first on The Social Media Hat.

Social Media Management 147

Social Media Management Social Media ROI Tools 147

The Social Media Hat

MAY 1, 2023

Partnership Unpacked, Episode 19, with Dale Wilson The post How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale Wilson appeared first on The Social Media Hat.

ROI 98

ROI How To Social Media Marketing 98

Forbes Social Media

MARCH 6, 2020

Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales.

ROI 75

ROI Social Media Brands Influencer 75

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. A3: Dancing around ROI. Start dancing WITH ROI.

ROI 154

ROI Social Media Syndication Collaboration 154

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know).

ROI 136

ROI Metrics HootSuite CPM 136

Mindjumpers

SEPTEMBER 19, 2011

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. The evolved approach on social media is more towards networking and building partnerships.

ROI 264

ROI Social Media How To Campaign 264

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. Same goes for a digital marketing or branding agency.

ROI 164

ROI Social Media How To Marketing 164

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

SEO 154

SEO Social Media Strategy Hashtag 154

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? But it struck me.

ROI 171

ROI Social Media Wiki Creative Commons 171

Buzz Marketing for Technology

MAY 25, 2011

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! This crop of CMOs knows there are tons of ways to using digital marketing to create a strong ROI – the question of “there is no ROI in Social Media” doesn’t even occur to them.

ROI 238

ROI Social Media Conference System 238

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sociallyin Insider Blog

NOVEMBER 30, 2023

In our current social media landscape, likes and shares are often seen as the benchmarks of success on social media. However, for businesses aiming for a substantial ROI, understanding the deeper value of social media engagement is crucial.

Social Media 52

Social Media Engagement ROI Metrics 52

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. I had one client who I practically begged to leave the social media engagement management to me. Social Media Is the First Line of Defense.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Koka Sexton

JANUARY 5, 2023

Best practices maximize marketing ROI. Digital and Social Media Marketing. How do you maximize marketing ROI. The post Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing appeared first on Koka Sexton. Qualifying Leads. Hard Skills: Business Development. Financial Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Then we can begin to assess if social media is working. . This is where you want to go for just direct ROI.

Social Media 172

Social Media Tips Retail ROI 172