Small Business Mavericks

JUNE 24, 2012

Is it possible to spend too much time on social media? After all, I teach small business owners how to incorporate social media into their daily routines. But I have to tell you that I think you can spend too much time on social media. In other words, what is your social media ROI?

Social Media 101

Social Media ROI Small Business Questions 101

Small Business Mavericks

FEBRUARY 21, 2013

When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results. That may or may not be ROI-related data. You can measure success.

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Analytics SEO ROI Small Business 93

Small Business Mavericks

NOVEMBER 17, 2014

And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. How is this any good?

Journal 122

Journal ROI Engineering Social Media 122

Small Business Mavericks

DECEMBER 5, 2013

Social Media - The first alternative is social media. Step up your social media marketing and you will likely see more traffic to your website. The downside is, you have to pay for it, but if you get a reasonable ROI from your efforts, it is certainly worth it.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

MAY 13, 2011

Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). That will increase your traffic, and if your web pages are converting that traffic, then you’ll see an increase in ROI.

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How To ROI Campaign Analytics 168

Small Business Mavericks

DECEMBER 23, 2015

Social Media – This is an easy one. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence. You can have a social media presence, but that doesn’t in and of itself translate into influence. However, you can measure your ROI.

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Influencer SEO Forums ROI 70

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. Whatever it is, if you are a media company, then you’re a power to reckon with. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

NOVEMBER 16, 2012

As the owner of a popular business blog focused on Internet marketing topics such as search engine optimization and social media , I get a LOT of these requests, and they are now on the rise – to the tune of multiple requests via e-mail each day.

Policies 105

Policies ROI Google Cost 105

Small Business Mavericks

MAY 21, 2011

Measure that ROI against your direct mail ROI. The bottom line is this … if you get a 2% positive outcome from among your Likes and you have 1,000 Likes, then that’s 20 new subscribers, or 20 new sales. Now cut it half – 10 new sales vs. 20. And what did it cost you? Nothing but your time. Which one wins?

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ROI Small Business Newsletter Cost 186

Small Business Mavericks

JANUARY 28, 2012

The same can be said for SEO and social media marketing. Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. The most important metric for any small business is the return on investment (ROI) that is measured against any campaign.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JANUARY 9, 2013

SEO and social media marketing strategies. Judging ROI. If you want to buy and sell websites online, then you need to work the following knowledge into your basic game plan from the beginning: Viable exit strategies. Valuation variables. Website revenue models. The difference between profit and revenue.

Real Estate 93

Real Estate Energy ROI SEO 93

Small Business Mavericks

FEBRUARY 4, 2011

Here’s another caveat: If you are not at least engaged in social media and search engine optimization, then you are likely not being effective. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? You must be logged in to post a comment.

Small Business 115

Small Business Press Release Case Study Adwords 115

Small Business Mavericks

APRIL 18, 2013

They aren’t fully committed – Are you committed to the SEO, social media, or other marketing program your firm recommended? That will cost your business money and lower your ROI. The more you know about what they’re doing, the less likely you are to get into trouble that could cost you more in the long run.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

JULY 6, 2011

I’m not a bit surprised that, in terms of ROI, business professionals find LinkedIn to be their most important social network. And if you want to connect with others who are strictly business, then LinkedIn is the place to go. Plus, it has caught on. Not necessarily in the general public, but in the business community worldwide.

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Social Networking LinkedIn ROI Report 177

Small Business Mavericks

AUGUST 19, 2015

But should you measure ROI by channel? Some marketing channels include: Social media. For instance, social media channels could include: Twitter. But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. That’s good.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

APRIL 3, 2012

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. A little tongue in cheek, it still makes some valid points about social media marketing and ROI. lots of people are talking about.

ROI 111

ROI Social Media Small Business Reputation 111

Small Business Mavericks

JULY 9, 2012

As a marketer, and as a social media consultant, I get a little defensive whenever someone says anything negative about my profession. But Shel Israel recently had a thoughtful post on marketing and social media at Forbes. Who measures the ROI of their wardrobe? One thing he said in particular threw me for a loop.

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Social Media Marketing ROI Consultant 98

Small Business Mavericks

FEBRUARY 7, 2014

Here are three metrics I suggest paying closer attention to: Total Reach – This includes traffic from all sources and can even be broken down into social media reach for each of your social media accounts. Finally, your ROI is directly related to your KPIs. Online marketing is changing.

Metrics 101

Metrics Knowledge Base ROI Google 101

Small Business Mavericks

AUGUST 12, 2015

There was no podcasting, video marketing, social media, or PPC advertising. Instead of just spreading articles all over the Web, blogging to your siloed blog, or managing a single YouTube account, your marketing team can think about the most effective ways to reach your audience and focus on those tactics that promise the best ROI.

Content 70

Content Directory Marketing Forums 70