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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. .” Social Media Metrics and ROI.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

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10 Items For Your 2013 Stategic Plan

Proactive Report

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Consequently showing ROI is almost impossible. Social Audit.

Mobile 111
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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 136