Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands. Five for Friday'

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Conference 40

Conference ROI Small Business Metrics 40