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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. All of the old measurements are moot.&#. Here are 20 ideas.

ROI 191
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). What’s the ROI of Content Marketing? Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI. 6,840 – $2,448 = $4,392.

ROI 153
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? It is your blueprint and fast track to measurable ROI. 10 Ways to Stomp Random Acts of Marketing (white paper). Why Your Blog Sucks and How to Fix it (episode 9).

Analytics 167
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). SoundCloud.

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10 Best Posts of 2010

Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209
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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60