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Determining Social Media ROI

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140
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Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]

Buffer Social

A huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Proven marketing tactics to help improve social media ROI.

ROI 96
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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229
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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

RSS & email subscriptions. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). SocialToo : Creates social surveys and manage Twitter Follower. Blog Comments.

Analytics 350
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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Number of RSS subscribers (regular readers).

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187