Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media marketing is still marketing, and making sure that particular strategies generate a decent ROI and meet business goals is important. Use data analytics to monitor sharing and customer sentiment. Test the effectiveness of various approaches. Bring something new to the table. Create novel content or mobile apps, for example.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Instead of being focused on ROI for programs that may not even amount to anything, we can focus on real problems needing real solutions. Therefore, I announce the launch of Real Time Email , my new venture with the goal of working with a few select clients to offer real time email support. Marketing often loses sight of that.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Conventional marketing wisdom says that having thousands of irrelevant followers is completely useless from an ROI (return on investment) standpoint. This is a wrongheaded strategy — maybe. However, there is a way to make non-prospect followers produce revenue that works for some types of businesses.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

MAY 1, 2012

And even if countless of businesses have seen positive ROI from this type of advertising, you may see better results from testing other advertising options on Facebook.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&#

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MAY 18, 2010

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. Reply Kwame May 20, 2010 at 5:02 pm Couldn’t have said it any better Beth. David, Spot-on opinion.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? He’s also getting ready to launch a WordPress membership plugin. Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? |

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

As the relationship between agencies and brands has grown increasingly fragmented in the digital age, agencies have grown extremely hungry to prove their value by delivering incredible ROI to their clients. They’re unaware that spectacular results are only a small step away.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response. The onus is on the company to make the customer feel like they matter.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. SEO is all about manipulating the search results for profit (however much you hide that fact, it’s true) and you should always bear in mind what the consequences of your actions will be. PS – hope you’re feeling better now!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

APRIL 8, 2013

Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI? You and maybe one hundred thousand other small businesses. Yes, you, small business owner. There’s volume everywhere.

Marketing 190

Marketing Small Business SEO RSS 190

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Good customer service ensures better customer loyalty, brand awareness, and in turn, better ROI. They bridge the gap between live and virtual experiences, and most importantly, they offer great customer service. Land’s End is a great example of a website which is always looking for ways to improve its customer experience.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Better ROI? This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. Are you reaping great benefits from your social efforts? Don’t give up if the results are not good. Social Media marketing is about building relationships and conversations.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 5, 2012

25 Tips for Giving Your PPC Campaigns a Boost : Whether you’re using Facebook PPC or Google AdSense, you may want to follow some tips to maximize ROI (with minimal effort). What Visible Quality Score isn’t Telling You : There will be things you’ll need to monitor yourself when it comes to the quality score.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Reply Gab from SEO ROI December 20, 2007 at 8:33 pm Aaaaaaaaaaaaaaaan Tamar’s back to being critical of Digg. Reply Gab from SEO ROI December 20, 2007 at 8:36 pm @ Lyndon: I think that’s the most powerful, cutting, poignant criticism and statement anyone could possibly make about Digg. Love this side of you Tamar!

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 10, 2010

Lots of promises, not much skill, close to zero ROI. Unfortunately, this type of behavior doesn’t only jerk clients but spawns more fake SME clones that really don’t have any redeeming value other than the tricks up their sleeves.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I’ve never quite said that metrics, ROI, etc. I’ve used the examples above simply to say that I know that some companies do this. It’s not an explicit endorsement of these tactics. is the essence of social media, but it’s certainly part of it if you want to be called a “marketer.&#

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 30, 2010

Reply Gab from SEO ROI November 28, 2007 at 12:39 am Wow. So the guy wanted to promote it, didn’t want to steal it from initial owners so he just duped it. It’s his show, he makes the rules in his house. Deal with it and/or carry on! Talk about an eye-opener.

Digg 100

Digg Reddit StumbleUpon URL 100