Atom Thought

AUGUST 6, 2011

The pressure of RoI must be looming large on the portals that have digested USD15-20m already. What can they show as RoI? If they want to show premium/paid listings as RoI- it’s still a non-starter. Each of these portals will need about a million paid advertisers to come closer to showing any RoI. Very miniscule.

ROI 206

ROI Adwords Reputation List 206

Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?

Social Media 189

Social Media Marketing ROI Metrics 189

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Atom Thought

FEBRUARY 8, 2012

Related Posts: Social Media Marketing and RoI World's 1st NRI Video Talent Hunt! This also implies that we should look at this as a communication continuum wherein a content piece can grow from just being a WoM phenomenon to a Social phenomenon. 2 Million ONLINE Leads Market for BFSI Sector in India! The Ultimate Online Social Experience!

Remix 242

Remix Collaboration ROI Social Media 242

Atom Thought

MARCH 16, 2009

Social Media Marketing and RoI Social Media Experiment by Ford Fiesta! Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! World's 1st NRI Video Talent Hunt! Will 'Technology' Survive the Recession?

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

NOVEMBER 26, 2008

Social Media Marketing and RoI Recession? Related Posts: World's 1st NRI Video Talent Hunt! Social Media Experiment by Ford Fiesta! CrowdSourcing- The New Social Media Mantra to Sell Better! Not for Social Media Marketing!

Social Media 100

Social Media Crowdsourcing Wikipedia Embedding 100

Atom Thought

MARCH 9, 2009

Social Media Marketing and RoI Mumbai Terror Attack on Social Media! This article can help get a view of the estimates and also provide a base for further calculations. . . . Image Source: [link]. . . . . . . . . . . . . . . Related Posts: World's 1st NRI Video Talent Hunt! Is Twitter Tweeting Enough?

Insurance 133

Insurance Banking Marketing Crowdsourcing 133