Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. White papers. Each of those agencies has a slightly different recipe for how they handle themselves in content marketing. BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114