Convince & Convert

FEBRUARY 12, 2012

Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. Blog commenting.

Content 129

Content Marketing Cost Metrics 129

Social Media Strategery

JULY 21, 2009

At the current pace, I imagine that I’ll soon just be Steve Radick, one member of a 500+ person team of communications professionals, all of whom know how to write a press release, create a corporate newsletter, write a speech, craft engaging blog posts, use Twitter to engage with their audiences, and develop a strategic communications plan.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. How can I help you?

Social Media 116

Social Media Strategy Consultant ROI 116

Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. Tools depend on needs & resources available.

Content 40

Content RFP Metrics Case Study 40

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. That’s difficult to do with some of the Twitter, Facebook data a lot. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. It’s the small things.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. That’s difficult to do with some of the Twitter, Facebook data a lot. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. It’s the small things.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Consequently, I got chewed out both on Twitter and following that on her own blog, telling me that I should have responded nicely and recommended the library. What do I do?

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? I don’t know that my mother-in-law right now, really knows what Klout is, but I bet my brother-in-law does, and he doesn’t read Tech Crunch and he’s not on Twitter, etc., It’s one piece of data. Jim : Where’s that coming from?

Klout 114

Klout Social Media Conference Influencer 114

Myrland Marketing

JUNE 29, 2010

Now everyone (OK, some) are crazed with excitement over Twitter, and what strikes me about it as so different from those earlier revolutions is this: the money men are in the lead. By far, most of what I find on Twitter is some sort of an ad: read what I wrote; buy what I sell, etc. For most of us, Twitter can wait.

RFP 77

RFP Social Media Comments Training 77

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. How can I help you?

Social Media 115

Social Media Strategy RFP Social CRM 115