Direct Marketing Observations

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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP.  As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. There is a widely accepted order by which to initiate and execute a typical RFP. Where to Start? 


10 social links you need to bookmark

Direct Marketing Observations

Handy, for those of us with thousands of bookmarks. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Content. We’re either creating it or consuming it. There’s no in between here on the interwebz. great read.

The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Consider this the reverse RFP for social media consultants and companies. For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

3 Tips for Issuing a Last Minute Social Media Agency RFP

Ignite Social Media

Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. 1. Cut Finally, go ahead and issue the RFP before the holidays are upon us. Having

Six Ways to Delegate to Your Team and Give Up Control

Spin Sucks

entrepreneur Leadership Basecamp control freaks giving up control leadership qualities new business development project manage RFP response type a personalitiesIt's so difficult to delegate, particularly for type A personalities who tend to be in leadership positions. But it is critical. Here are six ways to do it. Comments Delegating can be rewarding for both the employee and the.

RFP 42

PR is Not Just Media Relations (Yes, Again!)

Spin Sucks

She told me we were the firm for her and, before we hung up, she asked me if I’d help her write the RFP (which is always a great position to be in because you can write it to your strengths). When I received the RFP, as part of the search, it wasn’t what we created. Anxious to hear all about, we ordered quickly and I asked, “So how’s it going?” So I did.

RFP 135

How To Hire A Marketing Agency

Twist Image

agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. Look for lateral experience.

RFI 23

No One Wants to Be the First Loser

Geoff Livingston

Everyone who owns a business finds themselves in competitive sales situations, RFP or not. Rants business Jack Vincent Love Affair marketing new relationships RFP sales Even when you think you’re not in a competition, buyers consider other options including not buying. And that’s why as a competitive person, I hate losing. RFPs take incredible amount of time they take.


When Perfect is the Enemy of Good Enough

Waxing UnLyrical

“I’m not going to bid on that RFP because I don’t have a perfect team in place.” “I don’t look perfect in this outfit so I’m going to duck out of the job interview.” ” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.”

RFP 107

Grow Your Communications Firm in 2015

Spin Sucks

RFP pitches are not the best way to win new business. By Gini Dietrich A few years ago, my Vistage Chair was sitting in my office. ” To this day, I’m ashamed of my answer, but I said, “We are a client services business. We sit behind our computer screens all day. The web won’t work for us.” Who said social media was a fad. Shame on me. It didn’t work.

Monday Roundup: Standing Out

Waxing UnLyrical

Updating your RFQ or RFP form. Why: An outdated RFQ/RFP can hurt your business and deter potential customers. It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image:  pdbreen via Flickr, CC 2.0. Virtually anyone can easily create an online presence in a very short amount of time. Please share in the comments below.

How To Swim like a SocialFish.


I needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow!  We’ve worked with so many great associations, I can’t help but share the list with you. This list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either. American Society of Civil Engineers. CalSAE.

Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

Issues range from expensive RFP processes forcing ad agencies to shut down their “pitch” to new crowdsourcing models  (a.k.a. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  Madison Avenue pundits have been predicting the end of ad agencies for a long time.  Ad agency trends have been unfolding before our eyes.

Partnering With Brands Theme Week: Advertising 101


Also, do note that you will usually be required to fill out a full RFP (Request for Proposal) from the ad agency.  We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! You’ve started your blog, put in many long hours into nurturing it, growing it and building a following.  Congratulations!  General

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. Absolutely. BlissPR is all B2B, and heavily blog-focused. Blogging.

DigitalPR Chat #1 Content and KPIs

Proactive Report

My # contentmarketing RFP questionnaire can help you decide{. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  What is it about measurement that seems to stump them? How to measure, what to use to measure, integrating measurement tools with other software – lots of obstacles. and, of course, KPIs. See this chart: 1PXNcR8.


Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Jay: No.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Jay: No.

Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

Better yet, try putting an SEO RFP together, there is a SEO Request for Proposal template right here. No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. bhqi547xyn. Let me ask you one question, first. Have you ever heard of a “heated pet&# ? Digg this!

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Where are these people who are creating these RFP’s getting that from? I can’t imagine that somebody taught them to do that. This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Jim : Oh.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.  This can be a greater differentiator than all others. Nor is it on their radar.

Scale or Say No

Geoff Livingston

For example, I am sorry, due to workload we cannot respond to this RFP. There’s a growing symphony of voices from our more well known friends that publicly demands cash for time, whether that be for a call, a lunch or a day. The underlying tone of these statements is anger towards frequent requests for time from their communities. There are no victims in this, only volunteers.


Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Managing the RFP Process. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Security. Virus. Intruder. Spyware. Theft. Disaster Recovery. Privacy. Client. Voice.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). For example, two participants at the same consulting firm and the same group not only modified the RFP process to match their work styles, but also adapted it for certain clients. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use. Home Products Services & solutions Support & downloads My account. IBM Research. Journals Home. Systems Journal.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Yet with social media, there’s a perception that it’s easy to score freebies.

Sizing Up the Social Media Software Market « Social Media Musings by Tom Humbarger

and Beer 7 Social Media Must-Dos for the Restaurant Industry Looking for An Example Community RFP? Home About Tom Humbarger Social Media Consulting Social Media Links My Recommendations Social Media for Restaurants Social Media Musings by Tom Humbarger Entries RSS | Comments RSS Subscribe to Musings by Tom Humbarger by Email Twitter Feed Bought some Cebu mugs to take back to LA. (@ Starbucks I2) [link] 1 hour ago Trying the jambalaya. (@ Ilaputi) [link] 2 days ago Who Killed Big Corp Innovation? Futurelab's Sigurd Rinde blames the product manager. million potential customers.

Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. “If I do my job right, I shouldn’t be doing it in five years.&# These types of people won’t last for much longer anyway. Then our job is to get people over that hurdle.


Myrland Marketing

The thoughts I shared on his blog, along with a few new additions, are these: Business, as well as all kinds of institutions and organizations, make decisions for all kinds of reasons. Fear, uncertainty, arrogance, competition, desperation, passion, nurturing, empathy, sympathy, follow-the-leader, follow-the-loser and a host of other factors go in to good and bad decisions and developments.


Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time.