Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service. . Below is my full review. Pick up this book if: you are in support and want to add social.

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Review Video Team Groups 37

Jeff Esposito

JULY 5, 2011

A few weeks back, Wiley sent me over a copy of Michael Stelzner’s latest book Launch (Amazon link) to review for my blog. While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong.

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Review Video Small Business Social Media 32

Jeff Esposito

FEBRUARY 28, 2011

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

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Case Study Study Social Media Review 34

Jeff Esposito

NOVEMBER 30, 2012

While it might seem juvenile, I love how Drew Gooden is utilizing social media for good. Your follower count doesn’t matter: Hubspot’s incorrect “Value of A Like” (VOAL) formula published by Harvard Business Review – pro tip, if you are looking for the value of a fan or follower, you need to do some work. Don’t believe me?

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Review Influencer Publishing Tips 39

Jeff Esposito

FEBRUARY 8, 2012

So I was very happy to stumble across him writing a book with Erik Deckers, while searching for Bullshit Social Media on Amazon, aptly titled No Bullshit Social Media. And even happier when I kind of scooped Jason on the announcement (more on that in the video) and that he’d send me a copy to review (thanks Jason).

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Social Media Review Video 42

Jeff Esposito

JULY 6, 2011

Social Media ROI – This book from Oliver Blanchard may be the best social media book that I have read. Click here for a full review. Click here for a full review. Click here for a full review. The Art of War – If you haven’t read this book yet, shame on you.

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List Social Media Review ROI 39

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

SEPTEMBER 21, 2012

If you are undecided peep out the winners social media predicted. My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. Who you picking this weekend? Have a great weekend and catch you next week, enjoy this week’s edition of Five for Friday.

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Social Media Conference Statistics Small Business 39

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Personas in Social Media. Creating Your Personas.

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Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 20, 2010

Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. Definitely one of the better books I have read in the past six months, below is my video review (please click here if you are having trouble viewing the video). You can literally learn from his mistakes.

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Review Video Creative Commons Disqus 34

Jeff Esposito

OCTOBER 11, 2010

So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media , I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. Tags: Book Review Book Brains on Fire Video book review.

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Review Video Social Networking Team 27

Jeff Esposito

JULY 12, 2010

« Previous Post Next Post » [link] Tweets that mention Lynchpin, a video book review | Jeff Esposito’s Blog — Topsy.com [.] Kelly Misevich said: I'm reading this after I finish re-reading One the Road RT @jeffespo: Lynchpin, a video book review [link] [.] Cartoon of the day Five for Friday 09.24.10

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Review Video Banking Creative Commons 23

Jeff Esposito

JANUARY 30, 2012

With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. If you are a college student or someone getting into the social media space, you should read this book. What took you so long Barger?

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Social Media Video Review 42

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

JANUARY 2, 2012

Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. Content Rules – Chapman/Handley – Review. Social Media Case Studies – Fine – Review. Enchantment – Kawasaki – Review. Enchantment – Kawasaki – Review. Rushkoff – Review.

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Review Case Study ROI Course 43

Jeff Esposito

AUGUST 29, 2013

This book review has taken me too long to get to. New Media PR Pros. Book Review social media Danny Brown influence marketing influencer marketing sam fiorella' I received my copy the day they came out, but was kinda burnt out on business book and let it sit for a while. This book is perfect for: Marketers.

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Influencer Marketing Review Social Media 42

Jeff Esposito

MARCH 6, 2013

The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. Sure social media is mentioned, but the authors do a great job of dismissing the notion that social media is bigger than word of mouth because it is digital. Below is my full video review. are a marketer.

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Marketing Privacy Social Networking Review 46

Jeff Esposito

AUGUST 27, 2012

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. Below is my full review. . The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting.

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LinkedIn Consultant Review Social Media 48

Jeff Esposito

JUNE 6, 2011

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space. After getting my review copy a few weeks back I was very pleased to see that the examples, were not obtrusive and flowed in the prose. What does it mean to be Likeable?

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Company Case Study Review Study 44

Jeff Esposito

FEBRUARY 20, 2013

Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. The Social Media Strategist. No B t Social Media. The Science of Social. I challenge you to think about turning off the tube for a bit and reading more in 2013. Home Buying Everything You Must Know.

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Loyalty Review LinkedIn Buy 44

Jeff Esposito

SEPTEMBER 6, 2011

I did a lot of head shaking while reading Michael Brito ‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business.

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Case Study Review Study Social Media 42

Jeff Esposito

MARCH 4, 2012

My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. Check out the video above for my full review. Marketing/PR/Social Media folks who work with customers. So when I received a copy of the book in a care package, I debated whether or not to read the piece.

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Jeff Esposito

JUNE 22, 2011

I read a lot of books and to be honest most of the social media tombs rehash the same info over and over again. In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game.

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Review Video Questions Social Media 40

Jeff Esposito

MAY 23, 2011

This is post is part of the Institutionalizing Social Media series. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. Be ready to answer the following questions: How is social being measured? Share key milestones with them.

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Education Meeting Social Media Conference 38

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. I also don’t do the reviews to hurt anyone’s feelings or overly trash their work.

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Creative Commons Disqus Review Metrics 30

Jeff Esposito

MAY 4, 2012

Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. The main topic is getting outside of the small world of social media. What Comes First, Multichannel Integration or Social Business?

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Klout Study Social Media Review 37

Jeff Esposito

JANUARY 4, 2013

Shy of the Social Media Spotlight? this is a great read from the Harvard Business Review that takes a look at why those still scared of social media should just get over it already. This is a good article to share with folks in your company who fear what MIGHT happen if they use social media.

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Trends Meeting Communities Review 36

Jeff Esposito

JULY 15, 2011

This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape. To me it is OK to offer products for an honest review, but paying for a positive review is unethical and well not PR. If you read one post in this week’s edition, this should be it.

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Blogger Review Features Social Media 35

Jeff Esposito

APRIL 27, 2012

This is an awful PR move from Hasbro in luring a blogger with products for review only to serve him legal papers and harass his neighbors for reviewing a product that was leaked to him. Seven truths about online influence – the word influence is dropped a lot in the social media space. Many folks confuse the meaning.

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Blogger Twitter Influencer Review 36

Jeff Esposito

AUGUST 31, 2012

NFL comes next week as does the second annual Jeffesposito.com weekly picks via social media buzz with some added twists. You don’t want reporters to Tweet out of respect for the person asking the questions in a press conference… interesting… does that mean that Urban Meyer will respect the media too?

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Conference Price Review Report 37

Jeff Esposito

MARCH 28, 2011

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate.

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

DECEMBER 3, 2012

When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an effort to appeal to younger cancer patients, thus eliminating the ‘Gilda’ from Gilda’s Club, a social media maelstrom ensued. People were mad, shocked and sad.

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Case Study Organization Reputation Communities 54

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 16, 2011

Untappd allows me to share a brew that I am currently enjoying, as well as where I am enjoying it, with my friends on Untappd as well as link my check-ins to my other social media profiles such as Twitter and Facebook. That’s valuable intelligence that started with a simple check-in.

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Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

MAY 27, 2011

Army Turns to Social Media to Recruit – While they aren’t early adopters, the Army is doing some really cool things with recruiting in the social space. This is a great piece in the Harvard Business Review. The Conversation is Over. Long Live the Conversation. Twitter’s postholes -.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

APRIL 29, 2011

Aside from that I was uber-productive in banging out projects at work and getting through the always awesome year-end reviews. Who Owns Social Media? – First week back after we welcomed our little bundle of joy into the world so needless to say, I have been running on fumes a bit. How was your week? Image InfoBarrel.com.

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Sentiment Energy Project Meeting 37

Jeff Esposito

SEPTEMBER 27, 2010

People in general like writing positively about stuff they get for free, but are the reviews uninfluenced? I would rather get honest reviews, but love is always better than hatred. Most people with brains can tell if a review is genuine or not. I would love to say yes, but I know better. He tells it how it is. Unported License.

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Influencer Klout Hotels Creative Commons 35