Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

Dave Fleet

OCTOBER 15, 2013

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it. content social media'

Content 407

Content Review Social Media Software 407

Dave Fleet

JANUARY 9, 2012

Non-Fiction: Workarounds That Work ( here’s my review ). Manager’s Guide to Crisis Management (review coming soon). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). Content Rules ( here’s my review ). Game-Based Marketing.

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? Which leads me to the next point… 3.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

NOVEMBER 17, 2010

Tweet Earlier this week I posted a review of some new features Radian6 has incorporated into its online dashboard. When I first reviewed the Engagement Console earlier this year, it provided an excellent tool for engagement from an end-user perspective. Tags: monitoring social media monitoring tools Radian6.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

OCTOBER 15, 2013

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it. Content calendar as a crutch.

Content 150

Content Review Software Tools 150

Dave Fleet

NOVEMBER 8, 2010

Commenters also began to review other content on the site, only to find it had been taken from sources such as NPR, Martha Stewart and the Food Network. Develop a moderation policy for your social media properties, so you have something to point to if you are faced with offensive comments. What would you add?

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Build an army of advocates.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. Global vs Local.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

MARCH 22, 2011

At the time, while reviewing the business implications of the new Facebook plugin , I wrote: “There’s lots of potential for confusion, and controversy, when people realize their comments don’t just reside within the protective, search-resistant walls of Facebook.

Privacy 333

Privacy System Comments Issues 333

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify appropriate engagements to feature. Identify approach to contentious issues.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

FEBRUARY 21, 2011

TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review. Rudimentary but another example of how location-based services can prove valuable. Location-based texting with GroupMe. Among them, UberTwitter is now named UberSocial.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Social media objectives vary.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. What impact did these social media indicators have on brand awareness, preference, and sales?

Google 361

Google Marketing Apple Analytics 361