Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

Ok – here is another idea – review your current sponsorship for hospitality opportunities and wrap some fun, incentive activities around things you are already sponsoring. What’s your social currency? Don’t want to host your incentive trip around a work tradeshow?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

JULY 7, 2011

I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters. Is creating “Circles&# to limit conversation the essence of social media?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

DECEMBER 28, 2012

And that is why I jumped at the chance to get my hands on an early review copy of APE-Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch. But given my dream to one day be published, I agreed to write a review of my experience of the book in exchange for a free PDF copy of the book. The Social Role in Self Publishing.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

JULY 12, 2011

For businesses, I can see this being a good tool for an at-a-glance weekly review of social postings. You don’t need to “favorite&# it or install an app on your browser or remember a password with at least one capital letter and one number. Both individuals and businesses can use Trunk.ly.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. What’s your social currency? At this point, a wake-up call is imperative. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. Its a great resource for putting a particular contact into context. And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 19, 2013

Unlock Policy: This is the most extreme policy, where all comments are automatically held in moderation, until a human can review and approve them. . PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Pros: Keeps out all the riff-raff. Image: Creative Commons BiochemSoc.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. Its classy.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media 170

Social Media Policies Review Hotels 170