Waxing UnLyrical

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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. The post Product Review: MoShow–Slidehow Movie Maker App appeared first on Shonali Burke Consulting. It’s easy to talk about creating more content. How can we do this quickly? Actually, MoShow is Super Fast.

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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). And Princeton Review has capitalized on that trend. Princeton Review was started in 1981 and rose to dominance in the industry within a matter of roughly ten years. Goodbye market advantage, hello losses for Princeton Review. Convergence.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

With employee evangelists sharing reviews and making recommendations, more and more of your new customers will be coming from these sources. The key here is customer reviews. Utilize honest reviews, such as the ones listed on TrustRadius , to both engage current customers and to build trust with potential customers.

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

But wait, there’s more You’d think the saga would stop there, but… no: Just a couple of days later, Meta “locked” my profile, as they suspected “unauthorized activity,” which was basically me wishing a bunch of folk happy birthday I had to go through the ID verification process, which consisted of my setting (..)

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Show that the comment is real by linking to the review in the comments, or by adding the Twitter handle of the user. Spread the good news.

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Marketing in the Round with Gini Dietrich

Waxing UnLyrical

I don’t do a lot of book reviews here at WUL, because: 1. Most business books are boring, badly-written, or both. Sorry, but they are! And I’m not going to lie about a book and say it was great just because some social media who-hah wrote it.

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Monday Roundup: Making Connections

Waxing UnLyrical

Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. (We’ll have to see how she’s doing!).