Mindjumpers

APRIL 2, 2012

At Mindjumpers, we are proud to be part of this year’s International Jury and are looking forward to be reviewing your campaigns and marketing ideas. >> The majority of the entries came from large international brands such as Ford, Ikea, Disney, Pepsi and Toyota. >> Meet the jury here. >>

Campaign 157

Campaign Meeting Social Media Review 157

Mindjumpers

NOVEMBER 11, 2010

At the Bees Awards , 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

JANUARY 17, 2011

As their content is not depending on other things than their individual style and likes, it’s a fact that a positive review from a girl with around 200,000 unique readers a month is something an advertising budget cannot buy. People that nowadays has more influence than celebrities, presidents and world famous artists when it comes to style.

Fashion 265

Fashion Industry Social Media Vimeo 265

Mindjumpers

JANUARY 3, 2012

When looking for testimonials, reviews and opinions about a brand, the easier and a more prevalent choice now is social media. By engaging proactively with social media, PR teams can create new opportunities for favorable brand impression that can lead to the beginning of a social media relationship leading to a positive customer experience.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

APRIL 4, 2011

Review context: Get control of what and on which bases things are being said about your brand before responding. Following bullet points should be included in your crisis communication plan: 1. Pay attention: Monitor what’s being said about your brand. An early heads up can make the difference between crisis and disaster.

Insurance 212

Insurance Film Compete Training 212

Mindjumpers

APRIL 18, 2011

Therefore, he has developed a list of the top 25 best practices for guidelines based on published policies that he has reviewed. In addition, one of the biggest mistakes is to jump into social networks without a plan of action, Solis says. Here, I have chosen 10 tips which I consider to be particularly important: 1.

List 243

List Engagement Social Media Guidelines 243

Mindjumpers

SEPTEMBER 8, 2010

More videos will be added to the gallery as the director and his team review the videos. Director Kevin Macdonald is still editing the most compelling submissions to go into a documentary film, which is produced by Ridley Scott. The film will premiere at the Sundance Festival and on Youtube in January 2011.

YouTube 193

YouTube Film Policies Disqus 193

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Social is Local.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

NOVEMBER 23, 2011

In a still very relevant article in the Harvard Business Review from 2009, Andreas Weigend takes us into the coming of “ The Social Data Revolution “ We are in the middle of that revolution right now. The Social Data Revolution.

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

OCTOBER 11, 2010

Optimising releases – nine times out of ten when a release is picked up by a traditional media outlet, then it will appear online in some shape or form.

Skills 215

Skills Social Media Blogger Embedding 215

Mindjumpers

FEBRUARY 10, 2015

Review your copy for typos. From a brand perspective you want to be relatable as well as recognizable to the receivers. And as mentioned before always have the playbook within reach to check if you are aligned with the guidelines. Always have several sets of eyes checking each piece of content.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

NOVEMBER 30, 2010

Receiving and reviewing applications I have often seen examples were people do not write the same experiences in their CV as on their LinkedIn profile. “As I see it, LinkedIn can be used as a tool to constantly display yourself to the job market and hereby keep your opportunities open. But be honest in your profile.

LinkedIn 268

LinkedIn Google Technorati Social Networking 268

Mindjumpers

SEPTEMBER 9, 2010

In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. I will look futher into that… Its hype among social media users is one thing, but for marketers it [.]

CSR 214

CSR Social Media Fashion Energy 214

Mindjumpers

AUGUST 31, 2010

Flowtown has received great reviews in Fast Company and The NY Times, amongst others. Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful. I think it’s a very interesting tactical tool to explore further.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

DECEMBER 4, 2015

The Company was forced to make a speedy apology and promise a detailed review of their content strategy. This is because when women improve their appearances, they get noticed, listened to and eventually respected for their opinion. Such women not only become confident but also remain motivated to perform even better in life.”. Brand Advice.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

AUGUST 12, 2010

Review content theme and editorial guidelines Have a clear goal and theme for your blog. An intern should not be in this position, because to a certain extent, an individual who is there to reflect what your company is about for 6 months will not be able to reflect justly the culture and essence of your company. What are you focusing on?

Tips 193

Tips Guidelines Blogger Policies 193

Mindjumpers

JUNE 30, 2010

They do so by reviewing what sorts of task that have been assigned and completed, thus allowing them to have a greater understanding of the scope of the project and an overview on whether deadlines are realistic as well as being met.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

NOVEMBER 3, 2010

Marketers find out every day that combining word-of-mouth and peer-to-peer programs and activities such as customer reviews, social media related WOM activities, referral marketing etc. leverage the global impact of their marketing efforts.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Mindjumpers

DECEMBER 19, 2012

In addition, in Ecommerce Sites (IR Top 500) social elements like ratings & reviews sections, like- , tweet- and pin buttons are increasingly being integrated. You can read the full report here or review the main points in the infographic below: Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Report 242

Report Retail Survey Social Graph 242

Mindjumpers

JANUARY 25, 2013

Marketers should define KPIs (Key Performance Indicators) related to conversations, re-shares, recommendations and reviews etc. An important metric to measure is the levels of reach and engagement. That metrics’ value lies in the possibility of real-time content analysis and its influence. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

AUGUST 11, 2010

Review and referral channels Give your clients, fans and even critics the opportunity to discuss your product, make a comparison, take care of referrals and share their opinion. They do this in any case on other platforms and peer review sites. Put the reviews in the spotlight and ensure even more word of mouth marketing.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

JULY 14, 2010

By the way – this is not a review of the book – you can read my little less than traditional review here. Zappos.com basically stands out because of two main focus areas: customer service and company culture.

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Mindjumpers

NOVEMBER 1, 2011

Interestingly, when consumers “Like” something outside of Facebook, in many cases, it simply serves as a bookmark to review something later, perhaps to also share with friends. They are not interested in general conversations and are not afraid to unlike brands that fail to deliver discounts, relevant product information, or exclusive offers.

Discount 273

Discount Loyalty Study Brands 273

Mindjumpers

SEPTEMBER 10, 2012

The report states that what characterises the SoLoMo space is location-based engagement, i.e. when people engage with a place through a mobile activity via smartphone applications and the mobilephone such as local search, photo tagging, checking-in, leaving tips and reviews, redeeming offers, responding to ads, and tagging tweets.

Mobile 255

Mobile Foursquare Instagram Applications 255

Mindjumpers

JANUARY 10, 2011

Technorati Tags: Mindjumpers , review , Social Media , socialmedia 2010 , year 2010. The video version includes a few more information pieces in the end. Similar Posts: The Year of Social Media 2010 [infographic]. 5 Great Infographics About Social Media. Popular Blog Posts About Social Media.

Social Media 240

Social Media Technorati Review Publishing 240

Mindjumpers

AUGUST 30, 2012

Therefore, the report recommends the following: Analyse trending topics: Review trending topics to capitalise on what’s popular and participate in on-going conversations. Millions of potential consumers go there to search for brands, which therefore leaves you with some great opportunities for connecting with your target group.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

NOVEMBER 23, 2011

By targeting and building relationships with bloggers who address your audience, it is possible to garner effective, unbiased reviews of your products. However, compared to traditional media, bloggers can provide you with personal stories that adds authenticity and word-of-mouth to a product and the experience with it.

Blogger 192

Blogger Tips Press Release Influencer 192

Mindjumpers

APRIL 5, 2013

Garinois-Melenikiotou, CMO of Estée Lauder, suggests in the article for Harvard Business Review, that by 2020, “global brands and agencies will reorganize themselves — with speed, agility, and editorial spirit — to create stories that will travel across countries without being lost in translation.”

Facebook 162

Facebook Communities Activities Guidelines 162

Mindjumpers

SEPTEMBER 10, 2010

Add that and about 200,000 unique readers a month and it’s a fact that a positive review from this girl is something an advertising budget cannot buy. The brands that close their doors for these successful bloggers make with other words a great loss.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

NOVEMBER 5, 2010

Sometimes your friends and you will be sharing the same experiences together offline and sharing this (ie that you’re doing it) online.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

NOVEMBER 14, 2012

Not surprisingly, they are much more likely to do a general Google search to find forums with consumer reviews on the specific product. This means that when considering whether to buy a product or not, consumers today will not initially search the brand’s Facebook page for information. Why they choose you!

Meeting 267

Meeting Social Media Social Networking How To 267

Mindjumpers

OCTOBER 16, 2012

of the companies would “review social profiles, use knowledge management, and other enterprise data to compose responses”. Out of the 45.2% of respondents who said they had integrated social customer service with their traditional channels of customer service, a huge 38.4% On the positive side, 34.4%

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

JULY 4, 2011

I took a tour myself, I read a lot of user reviews all over the net, a good one by Mashable.com and decided to condense it a little for everyone. User reviews rate it as a hit, though they found the process a little tedious. Well, need to fix it soon, otherwise reviews look quite good !

Google 247

Google GPS Review Groups 247

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Consumers go mobile. Transform the retail experience.

Buy 268

Buy Social Media Retail Foursquare 268

Mindjumpers

JULY 27, 2012

The success was immediate – after the introduction of Under The Thumb during the Mobile World Congress, the app gained one download every minute before MTV had even launched their advertising campaign and got 4 and 5 star reviews. Key learning.

Mobile 250

Mobile Statistics Apple Advertising 250

Mindjumpers

OCTOBER 27, 2014

Basically everything works on Weibo: status updates, photos, videos, blog posts, polls, files, messages, games, reviews, find people nearby and so on. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier.

Platform 251

Platform Social Media Overview Social Networking 251