Harp Interactive

MAY 20, 2011

The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

SEPTEMBER 28, 2010

Check your 2 nd Most Popular Tab: While recently reviewing a client Fan Page we discovered 30% of their traffic clicked on the discussion tab – and the client had NO discussions! Make sure that whatever tab has the most views is an engaging tab that will entice fans to return.

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

MAY 18, 2010

Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

AUGUST 3, 2010

The tools should be a mix of robust syndicated ones, well-reviewed free tools and some home-grown tools. Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What tools do you use for social media management? What is the importance of SEO?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

MAY 25, 2010

Following is a line up of some helpful blog posts regarding tools: Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Free Social Media Monitoring Tools. A Wiki of Social Media Monitoring Solutions.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

DECEMBER 18, 2009

Use consumer reviews and positive feedback to attract new customers. Promote your brand and the promotions based on specific profiles of social media networks; it’s a great way to segment and target! Provide relevant information and useful tips that go above and beyond selling.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

DECEMBER 1, 2009

Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website!

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JULY 13, 2010

Create review area on your website to crowd-source fresh content. Submit website to several (50+) paid and free directories (start with Yahoo Local, Google Places, Yelp Business Pages etc). Submit articles to article publishing sites like Ezine, Hubpages, etc. Include key phrase in article title if possible.

Google 362

Google Hubpages Tips SEO 362