Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

OCTOBER 21, 2011

I’ve added the slide show here for your review. In a presentation last week at Social Media Club of Hawaii (SMCHI) I presented the audience with my “Road Map” for developing KPI’s and an ROI model.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

MARCH 9, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

DECEMBER 21, 2012

Let’s review the 3 steps to social media strategy and measurement. Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. You might be tempted to say “Drive more sales!

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

FEBRUARY 3, 2011

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Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 11, 2009

Ok – here is another idea – review your current sponsorship for hospitality opportunities and wrap some fun, incentive activities around things you are already sponsoring. and then extend your stay a couple of days to do the “blow steam, fun activities” that are inherent in incentive trips.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

APRIL 30, 2009

Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

DECEMBER 28, 2012

And that is why I jumped at the chance to get my hands on an early review copy of APE-Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch. But given my dream to one day be published, I agreed to write a review of my experience of the book in exchange for a free PDF copy of the book.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

JULY 12, 2011

For businesses, I can see this being a good tool for an at-a-glance weekly review of social postings. You don’t need to “favorite&# it or install an app on your browser or remember a password with at least one capital letter and one number. Both individuals and businesses can use Trunk.ly.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 29, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

NOVEMBER 22, 2011

The Reports segment remains easy to review and glance, but its got some new added features. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. General Reports : One of the things I originally liked about Sprout Social is the easy at a glance interface.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 23, 2012

Hootsuite and other management platforms allow the scheduler to review scheduled Tweets, but actively reviewing posts is often forgotten. They received rave reviews for their quick thinking. The problem isn’t scheduling posts, its in the way its handled in crisis.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

MARCH 19, 2013

Unlock Policy: This is the most extreme policy, where all comments are automatically held in moderation, until a human can review and approve them. . But this is another reason for defining a moderation policy, write it when you’re unemotional, refer to it when you’re emotional or unsure. Pros: Keeps out all the riff-raff.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 1, 2011

We definitely want to review not only number of sales, but average sale and return customers before, during and after a campaign. I anticipate that Google will also begin to add a value to those shares much the way they do in Google Analytics for clicks or other pre-set goals.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JANUARY 15, 2013

Review your company’s objectives and determine which of those objectives social media can support. And, chances are you’ll have to review some of your digital assets. This is sort of the sister to Myth #1. If you haven’t given any consideration to your social media goals and objectives, how will you measure them?

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. You can get all the traffic in the world and if your blog isn’t written for people, its ultimately a failure. .

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

You’re Spending Too Much Worrying About Yelp Reviews. While many businesses focus on the fact that their consumers are publishers through reviews and check-ins, I think some of this is missing the point. Last week a New York Times review of Guy Fieri’s New York Restaurant went viral. But I think its more than that.

Social Media 170

Social Media Policies Review Hotels 170