Adam Cohen

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Social Media Does Not Exist

Adam Cohen

Email marketing approaches need to factor in calls to action in social platforms, like soliciting ratings and reviews for products and services, or asking customers to become fans on Facebook.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

When I got the email asking me to contribute a review (for Chapter 7) of Greg Verdino ‘s new book, at first I didn’t think it would be a fit. I haven’t done book reviews here before, let alone since elementary school. My Diorama. This was quite the opposite of those book reports – the book is worth the read.

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