Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 4, 2014

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). Other industries should take note immediately.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

MAY 31, 2018

Just check out YouTube for proof! In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. The trouble is, you can’t be sure that the person who posted content actually IS the owner.

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Creative Commons Skills Influencer Hashtag 179