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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted.

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How Brands Use Pinterest

Mindjumpers

In fact, Pinterest drives more traffic to websites and blogs than YouTube, Google+ and LinkedIn combined. The retail deal site Ideeli have created boards to show off products from their own site, but also to show inspirational images from blogs. What is Pinterest?

Brands 271
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4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Especially fashion retailers – the superficial industry for many ways. Humanized brands Social media has given us the possibility to reach a much higher amount of people. But it’s become harder to achieve the real transparency and true loyalty from people. Transparency is very much about being real and honest.

Fashion 251