5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. Your case studies, white papers, e-books, articles and events are a category. Either way, the company’s aim is to educate the prospect to drive a sale.
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