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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. This post was mentioned on Twitter by prblogs, twitips MV. More about this blog here. Thanks for dropping by.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s more than just market research, it’s the practical application of [.] More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Goal: Encourage new website visitors and increased sales.

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Do You Know When to Create and When to Curate?

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “My first boss said, ‘Hey, Paul, you need to figure out what this Web 2.0 From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. The scope of my blog-posts span across the Enterprise 2.0

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Connecting 2 the World: Some thoughts on Work Literacy

Buzz Marketing for Technology

accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Corporate Policies on Web 2.0.

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