Direct Marketing Observations

JANUARY 21, 2019

.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. Since the dawn of retail time, A product is sold and a product is bought. Even today.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. As soon as people got wind of the new logo, and when I say wind, I mean a viral, ebola, swine flu type. The logo wasn’t the problem. It never was. We identify with this… So here’s what happened. They went off. And it wasn’t pretty.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. The data proves it out and so do retailers, consumers and manufacturers. You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty quick. It gnaws at me.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Till the cows come home, it’s always going to revolve around content frequency, freshness, and the types of content that are created. What types of content are being consumed by them or offered up to them?

Industry 146

Industry Social Media Biotechnology Marketing 146