Waxing UnLyrical

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It made me think about the largest company in the UK without a Twitter account.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Connect with Lauren on LinkedIn or Twitter. Ask the influencer to avoid posting content related to other partnerships and activations that are not like-minded with yours.

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Monday Roundup: Smart Integrated Communications

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Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

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Fast Retailing. You can find him on Twitter @amos_onwukwe. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen). Hindustan Unilever. IHS Markit. Regeneron Pharmaceuticals. Salesforce. Service Now. Tesla, and.

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How To Grow Your Facebook Community

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Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook? What about organic growth?

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Monday Roundup: #NovaCOM15

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Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. How to gain mentors using Twitter. How to Use Social Media And Stay Couth.

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Four Points to Remember When Adopting a New Social Network

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However, a fashion or retail company has to be on there because their audience is active and present on the network. You can connect with him on Twitter, where he’s @KratzPR. Does your brand message fit the network? He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.