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Sherrilynne Starkie

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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” This is why people travel, offer free audits, and distribute research.

Retail 187
Retail Buy Consultant Reputation 187
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Communicating bad news in hard times

Sherrilynne Starkie

DECEMBER 4, 2009

The retailer’s employees found out the company was closing through the news media. This has always been true within organisations, but online communication technologies like email and instant messaging mean that rumours can travel like wildfire, or even faster.

News 170
News Instant Messaging SMS Reputation 170
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