Small Business Mavericks

NOVEMBER 10, 2014

Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” ” It’s a look at a customer engagement study by ACCENT showing that two thirds of consumers think going to the mall during the holidays is their worst nightmare.

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Small Business Mavericks

APRIL 3, 2015

A Case Study in Word of Mouth. They are beautiful, but major retailers didn’t see a demand for such a small niche. Major retailers had turned down the chance to market these dolls because they saw limited sales, but online marketing is proving them wrong. How would they find it? How many sales? About 10-15 a month.

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Small Business Mavericks

JUNE 26, 2011

If you’re a big daily deals type of person, then you might find a new study showing Groupon the real leader in daily deals by more than 2 to 1. Keep in mind that Google Offers is barely two months old, so the study could be biased. If you own a retail business, Groupon is a great place to go for making your daily deals.

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Small Business Mavericks

SEPTEMBER 25, 2015

A further study of U.S.-based General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). Sectors Are Leading With E-mail Marketing? based e-mail marketing efforts indicates the following statistics based on industrial sectors: Financial services and banks have the highest open rate at 52.1%.

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Small Business Mavericks

MAY 1, 2015

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. A study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. 85% trust third-person product reviews from major retail sites. Interesting numbers, right?

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Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. The interesting part of this story from a small business standpoint is what happened to J.C. – The New York Times published a story on Saturday about huge retailer J.C. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat?

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Small Business Mavericks

FEBRUARY 13, 2013

But with Amazon, the Internet’s largest retailer, it begins with the competition. That’s what I get out of the new Harris Interactive Reputation Quotient Study. Reputation management begins with customer service. Last year, Amazon ranked No. Apple was No. 1 and Google was No. The Coca-Cola Company fell in at No.

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