Direct Marketing Observations

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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website. Give the user a reason to be there.

Retail 152
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Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

The study revealed that 68% of the top 100 companies were experiencing a negative growth in unique visits over the past year. Survival for brands and retailers will now be predicated on a customer expectation that is high, seamless, one click in theory, and will eventually be one site in nature.

Brands 166