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Tracking Sales at Retail from Influencer Marketing

Ignite Social Media

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. The post covers using geofencing with a test and control, tracking promotion codes and coupon redemptions, benchmarking sales days, and conducting brand lift studies. Each method has its own pros and cons.

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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 Head to our site to see a selection of our top case studies: Ignite Case Studies.

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Study Finds Only One Type of Consumer Dictates Price

The Realtime Report

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. A new study has found that both may be untrue.

Price 91
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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. PLEASE LIKE MY FACEBOOK PAGE.

Retail 346
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Retail 105
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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. To see how we have helped other clients check out our case studies in various industries today. For Good.”

Retail 125
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How 5 retail brands are stealing the show online

Audiense

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

Retail 86