Small Business Mavericks

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Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind.

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . ” What is she talking about?

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If You Build It, Will They Come?

Small Business Mavericks

I thought of this when reading How a Simple Online Marketing Strategy Resurrected Molem Kgomo’s African Doll Business on Destiny. They are beautiful, but major retailers didn’t see a demand for such a small niche. Kgomo created Ntomb’entle Dolls almost ten years ago. Lots of people want the dolls.

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Promote Holiday Shopping With Social Media

Small Business Mavericks

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. What more do you need to plan a holiday social media strategy ? It seems that holiday shoppers are starting earlier every year.

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Optimize Globally, Rank Locally

Small Business Mavericks

If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. That means, use the best on-page ranking strategies and do some link building. The answer is, yes. But you may not want to rank globally at all. You should stick to local Internet marketing.

SEO 101
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More People Shopping Online In 2012

Small Business Mavericks

The National Retail Federation reports that 51.8% That means you should be planning your Christmas inventory and online e-commerce strategy for the holidays as early as July. Don’t wait till the last minute to start planning your online Christmas marketing strategy. Well, it appears that I was right. Are you surprised?

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Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. But it was tricky and time-consuming before this great search engine showed up. I could see this as a tracking tool for your product tweets.

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