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Waxing UnLyrical

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Creating a sport around your brand may be the most sophisticated gamification on the planet. Other industries should take note immediately. Customer feedback system and process sophistication.

Content 253
Content UGC Community building Hotels 253
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The B2B End Around

Waxing UnLyrical

OCTOBER 5, 2011

You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. He also loves sports, music, and reading. But at the same time you are doing that, you can also be doing the B2B end-around. Here’s how it works: Let’s say you manufacture office furniture. The B2B End Around.

B2B 206
B2B Sports Flickr Retail 206
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