Buzz Marketing for Technology
MARCH 30, 2010
Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? So do you have buyer personas at your company?
Buzz Marketing for Technology
NOVEMBER 21, 2012
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.
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Buzz Marketing for Technology
DECEMBER 4, 2008
1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. At InformationWeek, the No.
Buzz Marketing for Technology
FEBRUARY 23, 2009
1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. At InformationWeek, the No.
Buzz Marketing for Technology
JUNE 27, 2008
accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Corporate guidelines for social software.
Buzz Marketing for Technology
JUNE 27, 2008
Unified Communications. VoIP Services. Network Management. Application Management. Desktop Management. Patch Management. Wireless & Mobile. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Cell Phone Scan.
Buzz Marketing for Technology
JUNE 27, 2008
The Problem with Business Software & How Visualization Can Fix It. A white paper for Software Decision Makers. A New Generation of Software as-a-Service (SaaS) Solutions. Secure your virtual and physical environments with the same software. 100,000 retail value. Force.com: Create and Run Any Application On-Demand.
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