Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? Among the more interesting findings: Users coming from a social network spent $126.12

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital.

Press Release 192

Press Release Airlines Skills Retail 192

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Of course, shared links on social networks also drive traffic.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&# Selling should not even be a big part of the picture.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media is a fantastic way to bring that neighborhood business charm back to a increasingly dispassionate world. Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139