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Direct Marketing Observations

Retail

Social Networking

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Then you jump on a social network with 500 million users while you still can. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

Social Media

Social Media Crowdsourcing Retail UGC

Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

APRIL 7, 2011

When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. Survival for brands and retailers will now be predicated on a customer expectation that is high, seamless, one click in theory, and will eventually be one site in nature.

Brands

Brands Retail Mobile Sites

Direct Marketing Observations

What Social Media Lesson Did Gap Learn?

Consumer Empowerment or Why Brands Can’t Afford to Falter

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