Buzz Marketing for Technology

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217
article thumbnail

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. So do you have buyer personas at your company?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.”

Brands 279
article thumbnail

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page.

Brands 275
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

article thumbnail

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Everything is pointing to digital technologies and social media, even in offline experiences. The next generation of retail is a blended in-store experience enhanced by digital technologies. Is your business making the necessary steps to advance to the next stage of this marketing evolution?

article thumbnail

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes.

Sports 212