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The Rise Of Hispanics On Social Media

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Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. Again, the sense of community that Latinos cherish so deeply makes sharing restaurants and retailers a no-brainer. Image Credit: Latism.org.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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Traffic to your store is low – If your social media efforts haven’t paid off, and traffic to your store is minimal, it may be time to consider PPC. SEO and social media marketing, for instance, might be better matches. PPC requires a lot of analysis and effort before it makes you any sort of profit.

Retail 127
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Why You Should Tweet on Black Friday

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Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Twitter users who see Tweets from retailers are more likely to visit retail sites.

Retail 134
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4 Ways To Answer Your Shopping Questions via Social Media

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Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world. It makes perfect sense; they’re not trying to sell you anything, and won’t hold back on details that might affect you in the future too. Share this on Reddit.

Questions 137
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5 Apps To Enhance Your Brand

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Hootsuite is a social media management app that businesses can use to increase their social media presence. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. It’s available for iOS and Android.

Brands 177
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How ShopLAStyle is Dealing with Hacker Crisis

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On 3/1/2012, several hundreds of people received the following email from malicious hacker portraying himself/herself as the LA-based clothing retailer (via Kaufer Communications ): If you receive this email, please do NOT click on any links or open the attached zipped file. The Social Media Reaction.

Retail 124
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An Interview with Founder of ShopLAStyle.com

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Here is an interview with Cynthia, the founder of ShopLAStyle.com , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience. Do you have people specifically assigned to social media management?