Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. And it wasn’t pretty. These are the times that we live in. What do we do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 28, 2012

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

Retail 190

Retail Social Media 190

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. With that said, this infographic might make a bit of sense for you.

Mobile 237

Mobile Retail Smart Phone Training 237