Dave Fleet

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

For me, it’s evolved over time… but it really started with social media. I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 150
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Zero detail on actual social media activities.

Analysis 366
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

For me, it’s evolved over time… but it really started with social media. I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 34